M.P.
After the layoff
VP of Marketing → Independent strategist
"PIVOT didn't give me a new identity. It gave me back the one I'd shelved."
Timeline · Severance → first paying client in 11 weeks
Outcome · Now runs a four-person studio, pays herself more than her old salary.
Week 11
First client
+38%
Income, year 1
−12
Hours / week
